Legend
Core Brand Launch
New Format / Brand
Seasonal LTO
SKU Refresh / Expansion
Quarterly Portfolio & White Space Refresh
Today
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Q3 2026
Q4 2026
Q1 2027
Q2 2027
Q3 2027
Jul '26
Aug '26
Sep '26
Oct '26
Nov '26
Dec '26
Jan '27
Feb '27
Mar '27
Apr '27
May '27
Jun '27
Jul '27
Aug '27
Sep '27
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Core Brand Launch
Juicy J's (Pre-Rolls)
First-time Juicy pre-roll launch, same flavor/terp system as gummies.
Jul 1 – Jul 15, 2026
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New Format / Brand
Sinse Fire 3-Pack
Infused multi-pack pre-roll riding MO's fastest-growing category (+14.5% YoY).
Jul 1 – Jul 22, 2026
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Core Brand Launch
Juicy Gummies
First-time Juicy edibles launch — flavor-led core line extension.
Jul 1 – Aug 12, 2026
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Seasonal LTO
Juicy Winter LTOs
Holiday-window limited releases riding June launch awareness into MO's peak quarter.
Jul 26 – Nov 15, 2026
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New Format / Brand
Sinse Premium Brand
Repositioning launch — premium tier identity ahead of holiday shelf reset.
Jul 1 – Oct 27, 2026
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Core Brand Launch
Jumbo Juicy 2g AIO
Large-format vape extension for heavy-tolerance MO buyers — Tier 1 accounts by mid-Nov.
Jul 1 – Nov 8, 2026
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Seasonal LTO
Spring LTOs
Spring seasonal limited releases across the Juicy/Sinse portfolio.
Nov 7 – Mar 15, 2027
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New Format / Brand
Sinse Fire Expansion
SKU expansion of the Fire multi-pack line based on Q3/Q4 sell-through.
Sep 18 – Jan 29, 2027
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SKU Refresh / Expansion
Sinse Premium Brand Expansion
Extend the Q4 premium repositioning across additional SKUs and formats.
Sep 18 – Feb 22, 2027
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Seasonal LTO
Summer LTOs
Summer seasonal limited releases across the Juicy/Sinse portfolio.
Feb 6 – May 30, 2027
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New Format / Brand
NEW PRODUCT OR BRAND PARTNER
First MO beverage SKUs via license/co-manufacturing — highest opportunity-index white space (<1% MO penetration).
Oct 16 – May 29, 2027
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SKU Refresh / Expansion
BRAND EXPANSION / PRODUCT REFRESH
Additional flavor/genetic SKUs on the 2g platform following its Q4 2026 shelf debut.
Dec 6 – May 14, 2027
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Seasonal LTO
Fall LTOs
Fall seasonal limited releases across the Juicy/Sinse portfolio.
May 15 – Sep 9, 2027
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New Format / Brand
NEW PRODUCT OR BRAND PARTNER
Branded tablets/capsules via LEVEL license — targets share MO leader 1906 is shedding.
Jan 5 – Aug 28, 2027
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SKU Refresh / Expansion
BRAND EXPANSION / PRODUCT REFRESH
Seasonal flavor cycle refresh on the Jumbo line, one year after initial launch.
Apr 6 – Aug 18, 2027
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Recurring Checkpoint
Portfolio Analysis & White Space Map
Quarterly refresh of MO category penetration + opportunity-index scoring against updated DHSS/BDSA data.
End of each quarter
Notes on this roadmap
- Juicy Gummies and Juicy J's reflect the June 2026 core-brand launch already in motion; Sinse Fire 3-Pack, Sinse Premium Brand/Expansion, Sinse Fire Expansion, and the seasonal LTO cadence beyond Q1 2027 are placeholder line items to keep every quarter populated — confirm real names, owners, and dates before circulating externally.
- Jumbo Juicy 2g AIO, THC Beverage Launch, and Tablets (LEVEL Licensing) Launch are grounded in the MO white-space brief and active Stage-Gate pipeline (Jumbo Juicy G0 brief, Sinse 2G Vape opportunity analysis, Sinse × LEVEL licensing structure).
- The Portfolio Analysis & White Space Map refresh is a recurring quarterly checkpoint (diamond markers), not a launch — it re-scores the six identified white-space categories against updated DHSS/BDSA data each quarter.